The Game is taking what he calls a “different approach” to making the world a better place.

As part of his new campaign, aptly titled Yo Mama My Mama, he is paying it forward by helping to purchase groceries for a mother in need.

Donating $1,000 worth of groceries for the good cause, while joking that the mother “cheated” because it was only $700 due to the grocery store’s membership card program, The Game went on to describe that his reasoning behind the campaign is deeper than the simple act of kindness. 

“You know what we doin’ man,” he tells a reporter who caught him in the parking lot of a Ralph’s in Los Angeles. “With all of the tragedy and all of the brothers killing each other, cops killing brothers, brothers killing cops, the one thing that people care about the most, around the world, is their mothers.

“So if we can pay it forward and make my mama your mama,” he continues. “And you help somebody’s mom across the street or ask her how her day was going, if you just do anything for someone else’s mother as if it was your own, the guy whose mother that is might not be inclined to do something to you based on your mother. It’s a different approach, man.”

Possibly inspired by some of the Game’s past songs such as “Mama” or “My Life” (during which he consoles Kanye West, offering to share his mother after Ye lost his own), the campaign further exemplifies that, at the end of the day, a lot of good can come out of trying to make your mother proud.

Check out the video clip of The Game discussing his new campaign below.